Recent leaks have sparked discussions about Apple’s upcoming flagship model – will it be called iPhone 15 Ultra or stick to the Pro Max naming? Based on reliable sources and industry analysts, I can tell you that Apple will likely continue with the iPhone 15 Pro Max name, despite earlier rumors about the Ultra branding. Let me share what we know so far and why this matters for your next smartphone choice.
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What’s Behind the Name Speculation?
The Ultra name speculation started when Apple introduced the Apple Watch Ultra in 2022. Many industry experts predicted that Apple would align its premium iPhone naming with this new branding strategy. However, recent supply chain reports and leaked documents suggest that Apple will maintain the Pro Max designation for its top-tier iPhone 15. This decision likely aims to maintain consistency in the iPhone lineup and prevent confusion among customers who are familiar with the current naming scheme.
Expected Features and Improvements
The iPhone 15 Pro Max will introduce several notable upgrades over its predecessor. The device will likely feature a titanium frame instead of stainless steel, reducing weight while maintaining durability. Apple plans to incorporate a periscope zoom lens, enabling optical zoom capabilities up to 6x – a significant improvement over the current 3x zoom. The A17 Bionic chip, built on TSMC’s 3nm process, will power the device, promising better performance and energy efficiency.
Design Changes
Sources indicate that Apple will replace the traditional mute switch with an Action Button, similar to the Apple Watch Ultra. This programmable button will allow users to customize its function for various tasks. The device will also feature USB-C connectivity, replacing the Lightning port in compliance with EU regulations. The display will maintain its 6.7-inch size but with thinner bezels, offering a more immersive viewing experience.
Price and Availability
Industry analysts expect the iPhone 15 Pro Max to see a price increase compared to its predecessor. The starting price might rise by $100-200, reflecting the new premium features and materials. Apple will likely announce the device in September 2023, following their traditional release schedule. Pre-orders should begin shortly after the announcement, with retail availability starting in late September.
The Bottom Line
While the Ultra branding would have aligned with Apple’s recent product naming strategy, the company appears to be maintaining consistency with the Pro Max designation. Regardless of the name, the iPhone 15 Pro Max represents a significant upgrade in Apple’s smartphone lineup, particularly in camera capabilities and build materials. The transition to USB-C and the addition of the Action Button mark important changes in the iPhone’s evolution.